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Author Archives: Jürgen H. Stäudtner
Juergen H. Staeudtner on the Cement Business & Industry India 2012
The Cement Business & Industry India 2012 conference was well received and must be rated as major success. It brought to attention critical issues of today’s Indian cement industry like future growth, pressure on prices, and production and business process efficiency. A highlight of the conference was the “Why and How of innovation”, presented by Juergen H. Staeudtner (Innovation Partner of CW Group and Managing Director of Cridon).
The annual CBI Global conference attracted more than 200 visitors, many sponsors and exhibitors from all over the world to this perfect location – the Hotel Leela close to Mumbai international airport.
Senior level executives and decision-makers of the Indian cement industry attracted international producers and suppliers and many more from India and neighboring countries to cover key aspects of India’s cement industry. Its key findings are summarized below.
New Office in Ideation Park Terrania
We moved to Ideation Park Terrania in Hilden.
New Adress is Ellerstraße 101, Building 3B, 40721 Hilden, Germany.
Phone numbers will follow since Deutsche Telekom needs a thrid attempt.
Need Seeker Innovation at Matterhorn
See this article also at Innovation Excellence.
You think Matterhorn is boring? Think again!
I have 600 skydives, most of them head-down. I have been climbing mountains – to 5642 meters. What you see if you check the following videos is breathtaking. Even 10 years ago I would not have believed such unbelievable action could take place.
And, it is a perfect example of the most promising innovation strategy: Need Seekers. All of the following examples look like being technology driven innovation. Yes, it is true – and no, the technology would not exist without the need of these guys – the need for speed:
Jeb Corliss flying the Matterhorn
When I started skydiving in 1998 or so, Patrick de Gayardon set new standards by flying the Grand Canyon with a wing suit. Jeb Corliss now set a new benchmark by flying the Matterhorn:
Jeb makes use of the technical progression of wing suits. Patrick developed this wing suits initially and all subsequent development was done by skydivers as to my knowledge. They made technology fit their need.
The female Internet – use Insight in Women’s behaviour to improve your Products and Services
Women are the biggest consumer market worldwide. I have composed a white paper to discusses issues, which should be considered for the management of products and services in the internet.
Women are responsible for over 80% of all consumers spending: they buy almost all household goods and influence every major private investment substantially. Also they are often the main earners in a household (34% of all German households have female main earners).
Tom Peters thinks: “It is a ridiculously rare corporation that takes advantage of the women opportunity. What a costly mistake.” For some years now, companies have tried to better address women by changing their products or their presentation. Experience is positive even if companies with many regular male customers need to make sure they keep them.