About us

The Business Creative

I connect business and technical dots with creative means – for more growth and more innovation.

Jürgen Stäudtner

The business creative Juergen Staeudtner is a lead thinker on digitization, Innovation and creativity, and he is speaking about it. 2015 his book „Deutschland im Innovationsstau“ was published.

His articles are listed in various magazines such as InnovationExcellence.com, InnovationManagement.se, ISPIM.org, HuffingtonPost.de, SmarterServices.de or Inknowaktion.com.

Our Competencies

We strive to make people and enterprises more creative and more innovative: to make them more successful.

We support your company in the development of innovative products and services for the 21st century.

Next to tested and continuously improved innovation management methods, our years of experience in interdisciplinary cooperation and in the use of new technologies and business models as well as our creativity and passion for the development of new ideas are the key tools in this process.

We support you in allocating the resources of your company in the most efficient way and in making the most profitable use of them – and thus help you make your company fit for the future.
We have defined our principles with high quality standards to achieve this objective.


We can support you throughout the entire innovation process – from the first considerations to the realization, from the definition and establishment of an innovation culture in your company to the launch of the new product or service – or in more targeted fashion during specific phases of your project.

We pay particular attention to structuring the innovation processes and to making them transparent and understandable for all involved, so that they can proceed continuously in the future. The completion notice, the “reality check” of the innovation, is of similar importance to us – because the overriding objective remains the satisfaction of your clients, which is the key to your economic success.

Our customers

Some of our customers:

Our Partners

Cridon is a team of experts. Also, we work with experienced partners — suited to the needs of a projects.

Here is more on Brightidea, Innovation Framework Technologies, Planisware and Qmarkets!

Show Cases

Jürgen Stäudtner defined with us the methodology of a large-scale project and provided high-quality solutions for major technical problems in a complex environment. We greatly profited from our cooperation with him thanks to the excellent quality of his work, his open feedback and his unorthodox approach!

Arndt Rhode, head of design office Columbus and department manager demand management, E-Plus Mobilfunk GmbH & Co. KG

Jürgen Stäudtner supported us in the definition of the business requirements in the context of a large-scale project for the modernization of our business support processes and the management of the extended changes that came with it. His understanding of intercultural interaction also added greatly to the success of the cooperation with our Asian main supplier.

Dr. Ane Gucanin, head of design office Columbus and department manager process management, E-Plus Mobilfunk GmbH & Co. KG

» Cridon developed an innovative product for real estate financing with us. We first optimized the existing product and based it on a new technical platform. Based on strategic considerations, which we made together with Cridon, we can also better provide our services to our clients and contact new groups of clients in the future.

Ralf Weitz, Leiter der Business Unit Finanzen, Immobilien Scout GmbH

» Cridon is developing a new innovative product at the crossroads of the internet and telecommunications. This product will help our clients optimize their work, and it will enable us to present our services even more convincingly. We consider this future standard product as a key element of our growth strategy. «

Arndt Kwiatkowski, Gründer von bettermarks und ImmobilienScout

» Cridon examined the market potential for our core business. Together, we structured and optimized our very extensive current analyses on the issue, so that we can define future priorities with great precision. Cridon further helped us chose a new acquisition call center. «

Marianne Voigt, Gründerin von bettermarks,
ehemalige Geschäftsführerin Finanzen und IT,  Immobilien Scout GmbH

» Jürgen H. Stäudtner analyzed our distribution processes in Germany and submitted proposals for short- and mid-term improvements. We implemented a substantial number of his proposals and were able to achieve a sustainable increase in our distribution efficiency. «

Peter B. Zaboji, Ehemaliger Chief Executive Officer Tenovis,
INSEAD Entrepreneur-in-Residence

» Jürgen H. Stäudtner supported us in our plan to offer our services online. The project ‘Web-Enabling’ selected possible offers, designed the implementation, and introduced new services. These online services are an attractive offer to our clients and increase our efficiency at the same time. «

Christa Parteina, Ehemalige Leiterin Web-Enabling,
Deutsche Post Euro Express


Cridon GmbH
Ellerstraße 101
Gebäude 3B
40721 Hilden

t. +49 – 2103 – 50 80 250
f. +49 – 2103 – 50 80 251