The new online innovation profiler chogo.me gives companies and individuals around the world a clear scoring and understandable directions in five minutes. chogo.me is the best free way to test whether a companies innovation efforts fit a promising innovation strategy, or whether it wastes resources by not being focused enough. Research of current innovation masterminds suggest that three innovation strategies promise the most return on investment. chogo.me helps you to identify the innovation strategy for you and your company, and it recommends improvements.
We are an agency and consultancy for the management and the development of products and services mainly by telecommunications and the internet. And today we launch chogo.me, an internet service which helps users to better understand their strengths and weaknesses concerning innovation, or better said, to validate their requirements in a quickly changing world.
Only five minutes are required for a free, short and precise questionnaire, the visualization of the score and the presentation of appropriate improvement recommendations. The methodology is based on the condensed knowledge of several innovation masterminds and break-through studies. chogo.me derives 35 variables which assess the ability of an enterprise to innovate. These variables are condensed to six pairs of questions. The answers on these questions are normalized across the whole data set and run through an analytics engine. After the first pass of analytics, chogo.me applies a specific weight to each data point.
Three scores for each of the best innovation profiles are the result: users can see in a clear and easy graphical representation whether they fit the characteristics of Market Readers, Need Seekers or Technology Drivers. chogo.me gives users up to three understandable directions for improvements based on the score if this seems appropriate. Privacy concerns are respected thought the whole processes – no one will hear from a users score expect this is wanted.
In the next years the ability to innovate will determine the fate of many companies all over the world in the next years. Researchers agree on the increasing thread for companies to vanish from the market if they cannot develop appropriate products and services the right time. How to innovate and where to spend the effort is not easy to determine, since multiple successful innovation strategies have been identified which significantly can defer from each other.
There are some innovation profilers already available, but chogo.me is the first one, that tries to make this complex matter easy to understand. Users have a direct advantage of using this online service.
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