The D3 Method for Service and Innovation helps companies to innovate. The value of Services for customers, cross-functional and iterative approaches, clear structures and end-to-end processes are grouped into one framework. With the help of the D3 method we can address important questions in an appropriate sequence and depth while developing a product or a service.
What is the purpose of the D3 Method for Service and Innovation?
Some sectors progress very quickly today and are also complex, in particular when using the internet. Many products and services around do not take this into account sufficiently.
We are convinced that many issues in the development and the management of products and services originate in only some fundamental questions. We help to ask relevant questions and to answer them.
The D3 Service and Innovation Framework stands for
- measureable performance of the product and service innovation process
- quick revenues, reduced lead times and higher success rates
- economic advantages which are larger than our fees and the cost of implementation
We are continuously doing research on the topics within the framework to ensure, that it stays up to date.
The D3 Service and Innovation Framework
Our Methodology extracts five major success factors from experience as well as from management literature and assembles them to a seamless ensemble:
- Services: all products will move towards becoming services
- Customer‘s benefit: customers have to have a benefit from an innovation. It is not sufficient to focus on revenue or margins
- Cross-functional and iterative approaches: new project structures are required to be fast and innovative
- Clear structures: some major decisions should be made before starting a project
- End-to-End views: business processes have to be evaluated starting with the customer and terminating there. We have delivered a series of tests for this.
Successful innovation must not be a coincidence!
The three pillars Define, Discover and Deliver group key success factors and organize them chronologically.
D3 Deliver, D3 Discover, and D3 Define
describe the action items of the innovation framework. We send you details on your request.
What are possible projects?
Four typical projects crystallized. The starting point of our works are often short but concentrated workshops or intensive „Kick-Start“ weeks. Following on this we consult according to proposals or we take over responsibility for the development of new products and services.
Whilst some customers are interested in understanding how innovation best can be achieved, others have development activities to do. In this case we discuss individually which elements of our framework fit best.
The time table and revenue expectations also have a great impact. In urgent cases we train on the job
The size of companies does not influence the D3 methodology fundamentally. Larger enterprises currently focus on cross-functional teams or on agile development methods. Smaller companies are more interested in innovation strategies and on innovation management processes. Fast and easy processes are more common.
- Good products and service sell better and make customers stay
- Many good products and services require a consistent innovation process
- Good products and services are the result of hard work and of your industry experience
- Improvements are worthwhile quicker, when expert opinions and professional coaches are involved
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