The Cement Business & Industry India 2012 conference was well received and must be rated as major success. It brought to attention critical issues of today’s Indian cement industry like future growth, pressure on prices, and production and business process efficiency. A highlight of the conference was the “Why and How of innovation”, presented by Juergen H. Staeudtner (Innovation Partner of CW Group and Managing Director of Cridon).
The annual CBI Global conference attracted more than 200 visitors, many sponsors and exhibitors from all over the world to this perfect location – the Hotel Leela close to Mumbai international airport.
Senior level executives and decision-makers of the Indian cement industry attracted international producers and suppliers and many more from India and neighboring countries to cover key aspects of India’s cement industry. Its key findings are summarized below.
The financial agenda has rarely paid off in most of the executive suites during the last 15 years. Viewed from a long-term perspective, we are closer to a new boom, a new Wilhelminian Era, than we are to recession. We have to risk more and, in addition, need to be more innovative.
Do we have a recession or will we have an economical boom? That’s the crucial question of our time which reappears after major events each year: euro or other financial crises, hurricanes or tsunamis, exploding nuclear power stations and the global warming get to us.
The answer to this question is closely associated with our perception of the economical trend: once again we have to risk more and the need to become more creative as well as innovative has grown substantial. We have mostly heard of a company’s financial agenda in the last 15 years – opening with the question of Shareholder Value, followed by Mergers & Acquisitions and finally hitting a dramatic shrinkage of funds.
Was it worthwhile in the end? Let us take a glance at the MSCI World Index (in Euro):
The new online innovation profiler chogo.me gives companies and individuals around the world a clear scoring and understandable directions in five minutes. chogo.me is the best free way to test whether a companies innovation efforts fit a promising innovation strategy, or whether it wastes resources by not being focused enough. Research of current innovation masterminds suggest that three innovation strategies promise the most return on investment. chogo.me helps you to identify the innovation strategy for you and your company, and it recommends improvements.
We are an agency and consultancy for the management and the development of products and services mainly by telecommunications and the internet. And today we launch chogo.me, an internet service which helps users to better understand their strengths and weaknesses concerning innovation, or better said, to validate their requirements in a quickly changing world.
Only five minutes are required for a free, short and precise questionnaire, the visualization of the score and the presentation of appropriate improvement recommendations. The methodology is based on the condensed knowledge of several innovation masterminds and break-through studies. chogo.me derives 35 variables which assess the ability of an enterprise to innovate. These variables are condensed to six pairs of questions. The answers on these questions are normalized across the whole data set and run through an analytics engine. After the first pass of analytics, chogo.me applies a specific weight to each data point.
We have designed this offering in order to help you to validate your innovation strategy down-to-earth. Together with you we design a business innovation strategy that fits to your company and your people in only two workshops at a location of your choice. Also we discuss how to implement this innovation strategy quickly.
When do this workshops help?
Many companies have identified innovation as a major success factor of our times. And many have started a series of initiatives to spur innovation. Others companies have no good understanding of their options, have a lack of knowledge of latest innovation research and trends, or bewail missing creativity.
Our workshops are tailored to all companies, which do not want to long-winded discuss how to do innovation, but prefer practical experience. We help to
- identify key-success factors for financially successful strategies
- innovate efficiently
- proof new innovation concepts such as open innovation or service innovation
- measure you innovation performance
This way you can clarify essential questions quickly and avoid costly errors. For the same reason we are running the free online innovation profiler www.chogo.me.
Identifying the best way to innovate must include an analysis of the best business innovation strategy. This helps to focus resources on a common objective, to avoid ballast, and it also increases the likelihood of successful innovation. However, it is difficult to get an overview on available and proven techniques because many different classifications are around.
When building the innovation profiler www.chogo.me we were assessing different innovation classifications in order to come up with senseful business innovation strategy types and meaningful recommendations. I think we found a reliable classification among the overwhelmingly many types, styles and categories which can be found in literature. In the following we show where our classification comes from, how it can be detailed and how it fits to other approaches.
This Article has also been posted on Blogging Innovation.
Economically successful Innovation Styles
I decided to adopt the business innovation strategy nomenclature which Booz & Company defined in their well known Innovation 1000 survey. This classification provides only three innovation types, which makes it easier to understand the complicated matter.