The new online innovation profiler chogo.me gives companies and individuals around the world a clear scoring and understandable directions in five minutes. chogo.me is the best free way to test whether a companies innovation efforts fit a promising innovation strategy, or whether it wastes resources by not being focused enough. Research of current innovation masterminds suggest that three innovation strategies promise the most return on investment. chogo.me helps you to identify the innovation strategy for you and your company, and it recommends improvements.

We are an agency and consultancy for the management and the development of products and services mainly by telecommunications and the internet. And today we launch chogo.me, an internet service which helps users to better understand their strengths and weaknesses concerning innovation, or better said, to validate their requirements in a quickly changing world.

Only five minutes are required for a free, short and precise questionnaire, the visualization of the score and the presentation of appropriate improvement recommendations. The methodology is based on the condensed knowledge of several innovation masterminds and break-through studies. chogo.me derives 35 variables which assess the ability of an enterprise to innovate. These variables are condensed to six pairs of questions. The answers on these questions are normalized across the whole data set and run through an analytics engine. After the first pass of analytics, chogo.me applies a specific weight to each data point.

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Identifying the best way to innovate must include an analysis of the best business innovation strategy. This helps to focus resources on a common objective, to avoid ballast, and it also increases the likelihood of successful innovation. However, it is difficult to get an overview on available and proven techniques because many different classifications are around.

When building the innovation profiler www.chogo.me we were assessing different innovation classifications in order to come up with senseful business innovation strategy types and meaningful recommendations. I think we found a reliable classification among the overwhelmingly many types, styles and categories which can be found in literature. In the following we show where our classification comes from, how it can be detailed and how it fits to other approaches.
This Article has also been posted on Blogging Innovation.

Economically successful Innovation Styles

I decided to adopt the business innovation strategy nomenclature which Booz & Company defined in their well known Innovation 1000 survey. This classification provides only three innovation types, which makes it easier to understand the complicated matter.
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