Women are the biggest consumer market worldwide. I have composed a white paper to discusses issues, which should be considered for the management of products and services in the internet.
Women are responsible for over 80% of all consumers spending: they buy almost all household goods and influence every major private investment substantially. Also they are often the main earners in a household (34% of all German households have female main earners).
Tom Peters thinks: “It is a ridiculously rare corporation that takes advantage of the women opportunity. What a costly mistake.” For some years now, companies have tried to better address women by changing their products or their presentation. Experience is positive even if companies with many regular male customers need to make sure they keep them.
