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Need Seeker Innovation at Matterhorn

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See this article also at Innovation Excellence.

You think Matterhorn is boring? Think again!

I have 600 skydives, most of them head-down. I have been climbing mountains – to 5642 meters. What you see if you check the following videos is breathtaking. Even 10 years ago I would not have believed such unbelievable action could take place.

And, it is a perfect example of the most promising innovation strategy: Need Seekers. All of the following examples look like being technology driven innovation. Yes, it is true – and no, the technology would not exist without the need of these guys – the need for speed:

Jeb Corliss flying the Matterhorn

When I started skydiving in 1998 or so, Patrick de Gayardon set new standards by flying the Grand Canyon with a wing suit. Jeb Corliss now set a new benchmark by flying the Matterhorn:

Jeb makes use of the technical progression of wing suits. Patrick developed this wing suits initially and all subsequent development was done by skydivers as to my knowledge. They made technology fit their need.

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The female Internet – use Insight in Women’s behaviour to improve your Products and Services

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Women are the biggest consumer market worldwide. I have composed a white paper to discusses issues, which should be considered for the management of products and services in the internet.

Women are responsible for over 80% of all consumers spending: they buy almost all household goods and influence every major private investment substantially. Also they are often the main earners in a household (34% of all German households have female main earners).

Tom Peters thinks: “It is a ridiculously rare corporation that takes advantage of the women opportunity. What a costly mistake.” For some years now, companies have tried to better address women by changing their products or their presentation. Experience is positive even if companies with many regular male customers need to make sure they keep them.

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New Innovation Profiler identifies promising Innovation Strategy and Improvements quickly

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The new online innovation profiler chogo.me gives companies and individuals around the world a clear scoring and understandable directions in five minutes. chogo.me is the best free way to test whether a companies innovation efforts fit a promising innovation strategy, or whether it wastes resources by not being focused enough. Research of current innovation masterminds suggest that three innovation strategies promise the most return on investment. chogo.me helps you to identify the innovation strategy for you and your company, and it recommends improvements.

We are an agency and consultancy for the management and the development of products and services mainly by telecommunications and the internet. And today we launch chogo.me, an internet service which helps users to better understand their strengths and weaknesses concerning innovation, or better said, to validate their requirements in a quickly changing world.

Only five minutes are required for a free, short and precise questionnaire, the visualization of the score and the presentation of appropriate improvement recommendations. The methodology is based on the condensed knowledge of several innovation masterminds and break-through studies. chogo.me derives 35 variables which assess the ability of an enterprise to innovate. These variables are condensed to six pairs of questions. The answers on these questions are normalized across the whole data set and run through an analytics engine. After the first pass of analytics, chogo.me applies a specific weight to each data point.

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Our Business Innovation Strategy Workshops

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We have designed this offering in order to help you to validate your innovation strategy down-to-earth. Together with you we design a business innovation strategy that fits to your company and your people in only two workshops at a location of your choice. Also we discuss how to implement this innovation strategy quickly.

When do this workshops help?

Many companies have identified innovation as a major success factor of our times. And many have started a series of initiatives to spur innovation. Others companies have no good understanding of their options, have a lack of knowledge of latest innovation research and trends, or bewail missing creativity.

Our workshops are tailored to all companies, which do not want to long-winded discuss how to do innovation, but prefer practical experience. We help to

  1. identify key-success factors for financially successful strategies
  2. innovate efficiently
  3. proof new innovation concepts such as open innovation or service innovation
  4. measure you innovation performance

This way you can clarify essential questions quickly and avoid costly errors. For the same reason we are running the free online innovation profiler www.chogo.me.

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