Customer tests involving the end-customer of a product or a service are more recommended than ever since offerings are expected to deliver high customer value and to cope with the high complexity of offerings.

Cridon uses a series of such tests and describes them in the following based on our 15+ year test experience and based on our reasearch. With this methodology we can minimize the risk of introducing new products or services and increase the readiness to innovate.

The Cridon CTC Customers‘ Testing Center encompasses 15 well proven tests. Cridon analyzed tests by real end-customers and concludes, that this tests are superior to isolated tests if the following key success factors are met:

• use real end-customers who act in the sense of “open innovation”
• select the appropriate test according to your test objectives
• prepare and operate the test in a professionel manner
• analyze thoroughly

Customer tests help to validate marketing measurements, optimize business processes and product or service offerings.

The Cridon Test Center encompasses:

• Marketing Tests: validate whether, where and how a product or a service are sold best:
  • AB Testing (Shelf Test)
  • Marketing Message Test
  • Markt Test
  • Customer Trial
  • Field Test
• Process Tests: test whether business processes work well:
  • Kundenservicetest
  • Process Test und Process Integration Test
  • Operational Readiness Test
  • Model Office Test
  • System Test und System Integration Test
• Product Tests: examine how a product or service is perceived by the customer:
  • Usability Test (User Interface Test)
  • Product Test
  • Service Test
  • Operational Readiness Test
  • Prototyp Test

Some of these tests are called End-to-End Tests since they refer to complete business processes also considering the organization of an enterprise (marked with “*” in the graph above).

Please contact us for more information.