The female Internet

Many of the products and services in the internet and the telecommunicatons world could improve. We have look around for long to understand, how to better develop and manage products and services. Our answer: products and services must serve the largest customer segment better: women.

Women are the biggest consumer market worldwide. They are responsible for over 80% of all consumers spending: they buy almost all household goods and influence every major private investment substantially. Also they are often the main earners in a household (34% of all German households have female main earners).

Tom Peters thinks: “It is a ridiculously rare corporation that takes advantage of the women opportunity. What a costly mistake.”  For some years now, companies have tried to better address women by changing their products or their presentation. Experience is positive even if companies with many regular male customers need to make sure they keep them.

I believe that many products and services in the internet world do not cover women behavior sufficiently. Women use the internet nowadays as intensively as men do, but they use it differently. Most product managers including myself are male, however.

I composed a white-paper about our findings for typical internet products. Also I wrote some articles in our blog about “The female Internet“.