Personalization is one of the most discussed subjects in the internet space for the last years. It refers to offering a visitor what he might expect based on what he had searched or bought before, and what settings he chose. Our definition of “Get personal” is different – it refers to a major ingredient of every woman’s life: personal relationships.

Women are concerned about others first and always. They try to make connections with others when they talk, and connecting points are personal information: Where they have been, what presents they received, what they bought, how they styled their home, and so on…
This has many implications. We only show some in the white-paper “The female Internet” and in the following:

1. look good: make your product or service look personal by using an appropriate brand name, website address, and pictures of humans, preferably women
2. self-disclose: talk about others feelings and emotions; think about how your product or service helps to care for others or why it makes the world a better place
3. listen and help: advice and help are appreciated – when she is ready for it. Listen more than you talk, and pay attention to nonverbal feedback. Answer every question thoroughly
4. focus on your service: women do not like someone claiming credit too much, neither do they value to put down competition
5. start with the detail: every advertiser or manager has learned it the other way round: make your articles short, speak to the point. Women think the other way round when they are not searching for something specific

Surprisingly few women brands have really personal websites. An example is www.kotex.com.