Personalization is one of the most discussed subjects in the internet space for the last years. It refers to offering a visitor what he might expect based on what he had searched or bought before, and what settings he chose. Our definition of “Get personal” is different – it refers to a major ingredient of every woman’s life: personal relationships.
Personalization is one of the most discussed subjects in the internet space for the last years. It refers to offering a visitor what he might expect based on what he had searched or bought before, and what settings he chose. Our definition of “Get personal” is different – it refers to a major ingredient of every woman’s life: personal relationships.
Women are concerned about others first and always. They try to make connections with others when they talk, and connecting points are personal information: Where they have been, what presents they received, what they bought, how they styled their home, and so on…
This has many implications. We only show some in the white-paper “The female Internet” and in the following:
Successful companies have brands with a meaning. Apple builds creative electronic devices and facilitates listening to music; Dyson offers high quality vacuum cleaners. We stick to brands when we made a good experience.
Frederic Malle offers a really appealing story. He asked famous perfumers to create the fragrance they find best. One of the perfumers released a parfum that he fabricated for his wife only as long as she lived – and he succeeds.
Today many women work and have a family – a “double day” – which makes time a very scarce resource. Even without children or a household, woman can experience time shortage because they are more impacted by lifetime milestones than men.
Michael J. Silverstein writes:
“Women find themselves caught in an almost inescapable lack of time”.
They have developed certain techniques to cope with this: women like to multitask, and they use implicit to-do lists. This impact product management shown in the white-paper “The female Internet”.
Ein Artikel in der Teletalk, Heft 04 / 2010.
Self-Service im Internet oder am Telefon ist bei vielen Unternehmen im Gespräch. Wenn Kunden sich selbst bedienen, versprechen sich Unternehmen mehr Zufriedenheit und Effizienz sowie eine Steigerung der Kundenkontakte. Der Artikel in der Teletalk beschreibt die Optimierung eines Self-Service für das Finanzierungsportal von ImmobilienScout24.
Die Welt ist durcheinander und sämtliche Versuche diese zu katalogisieren sind gescheitert sagt David Weinberger. Er zeigt in seinem Buch „Everything is Miscellaneous” warum dies so ist. Er erläutert unzählige Sortierungen und Klassifikationen und zeigt deren Limitationen auf. Weder Bücher, Indizes, Einteilungen des Warensegments von Supermärkten noch alphabetische Sortierungen sind perfekt, denn immer gibt es Dinge, die sich nicht einsortieren lassen, oder die zu mehreren Kategorien passen.
