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WP-The-female-internet

The female Internet

Women are the biggest consumer market worldwide. This white-paper discusses issues, which should be considered for the management of products and services in the internet

We believe that many products and services in the internet world do not cover women behavior sufficiently. Women use the internet nowadays as intensively as men do, but they use it differently.

Most product managers are male, however. The purpose of this white-paper is to highlight, how internet products and services should be altered to reflect needs of women over 25. I am discussing this along fice catagories derived from reknown literature about the needs of women and the marketing to them.

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Cover-White-Paper-Prozesstest

Verbesserung von Geschäftsprozessen mit kundenbezogenen Tests

Ein alternativer Ansatz zur schnellen Identifizierung von Prozessverbesserungen abhängig von Effizienzsteigerung und Kundennutzen. Beinhaltet Erläuterungen zu dem Einsatz von Model Offices, Operational Readiness Maßnahmen und zu Prozesstests.
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